2.7 344 G.school #26 Shopping Day!
SETH GODIN Analyzing the last move
When the deal falls apart, or the team loses the game, or a partnership hits the rocks, it’s easy to focus our energy on what just happened.
“What if they had called a different play?”
This overlooks the real issue. It’s the first move, or the fifth, that led to this problem, not what happened at the last moment.
Creating the conditions for success is a very different project than finding a heroic move that saves the day.
APRIL 7, 2024
