3.1 353 What if you [re]charged the trust batteries?
SETH GODIN Surprise and uncertainty
Until just recently, a solar eclipse wasn’t a tourist event. It was the cause of real panic.
Two reasons that are worth considering:
It was a surprise. They were not predicted.
They were unexplained. No one had any idea what was going on.
Eliminate surprise and explain the circumstances and panic starts to fade.
APRIL 8, 2024
