2.5 263 What's your mindset? (!)
Today’s podcast
Worksheet
SETH GODIN Specific
It’s one thing to say that 7,000,000 people will die next year from smoking cigarettes.
It’s a totally different thing to list those folks by name.
When we confront risk, two things make it seem less real: We’re not sure who, and we’re not sure when.
If you want to clarify our understanding, it helps to be specific.
