2.6 259 G.school #121 A Better Sower (Matt 13;3-8)

Today’s podcast

Worksheet

SETH GODIN “I don’t care”

This is difficult.

Care requires time and effort, and we can’t care about everything, all the way, all the time.

If you’re prepared to care about every element of your work, then you also have to decide to not care about something else. Because caring equally about everything means that someone else cares more than you do about something.

If a non-customer doesn’t like your product, perhaps it pays to not let that bother you.

If there are features in your service that don’t matter to your key customers, perhaps you can let them go.

Deciding to care also requires you do the hard work of not caring.

March 8, 2025