2.7 265 G.school #106 It will never work (!)(?)
SETH GODIN “That will never work”
Every successful SNL sketch, every bestselling book, every landslide-winning candidate… every single one… had skeptics.
Someone in the writer’s room, or on the editorial board or even an investor looked at what was on offer and said, “no.”
Not just, “I’m sorry, this doesn’t match my taste,” but, “I’m an expert, and this will never work.”
If you’re not hearing this, you’re not doing important work.
And if you’re waiting for unanimous approval, you’re never going to ship that important work.
January 12, 2025
