3.2 296 1st Principles: the 5 why's

Today’s podcast

worksheet

SETH GODIN Write for someone

It’s so tempting to write for everyone.

But everyone isn’t going to read your work, someone is.

Can you tell me who? Precisely?

What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past?

Name the people you’re writing for. Ignore everyone else.

August 27, 2024

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3.3 297 1st Principles #3: Chef or cook (?)

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3.1 297 First Principles (huh?)