4.3 294 Practical leadership (?)(!)
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SETH GODIN Waves and tides
It’s easy to be distracted by the wave that’s crashing on the shore.
On the other hand, the tide is inexorable. It’s the long-term trend, the one that is quietly happening, over time.
Sometimes, a big wave comes along and we lose our focus. It’s urgent.
But expecting and working with the tide pays off. Waves burn out.
March 19, 2025