2.3 253 Be a good shepherd (?)

Today’s podcast

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SETH GODIN That might be the wrong question

“Will it work?”

Along the way, we’ve been pushed to load our decisions with a need for certainty. It’s easier, it seems, to not try than it is to fail.

But the question, “is it worth trying?” unlocks possibility.

A surgeon in the middle of an operation should probably not experiment with an untested technique. But a writer, a leader or a musician can make that question part of their craft.

It’s the only way we learn.

April 2, 2025