4.5 255 focus on your weakness (?)

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SETH GODIN Enrollment and engagement

Teachers and organizations benefit from both, but they’re not the same.

Engagement is the delight we have when we lean into the process. Engagement happens when social media is optimized for maximum focus, and it also can be seen in a student who’s in sync with a teacher who cares.

Enrollment is a commitment to change. Enrollment in the process means we’re willing to push through the difficult parts because the outcome is part of our goal.

Obviously, they overlap, quite a bit. And one of the best ways to get one is to have the other.

True transformation requires enrollment, even if it doesn’t always promise engagement.

April 18, 2025