1.3 385 What if you knew about addiction?
SETH GODIN “What’s the catch?”
It’s an important question. Lots of opportunities come with one, and going in with your eyes open helps avoid problems later.
Two challenges:
Sometimes, a really good opportunity doesn’t actually have a catch. And spending a lot of time looking for one keeps us from the work we ought to be doing.
And sometimes, a really exciting opportunity is so exciting we forget to look. And we should.
APRIL 24, 2024