2.3 312 What if you stopped insane behavior?
SETH GODIN “This time will be different”
Why is that?
The new diet. The fundraising after a natural disaster. The relationship. The hype cycle of a new technology or the media frenzy around a hot new fad or candidate…
It always feels like it will be different this time.
It rarely is.
If it’s going to be different, the forces involved need to be different as well.
APRIL 3, 2024
