4.5 278 what's the categorical imperative anyway... (?)

Today’s podcast

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SETH GODIN Adjacent but not relevant

There’s a sale on band saw blades, including a really good deal on one that fits the saw you owned years ago.

The folks who live next door to the house you used to live in are having a raucous party.

A guy with a name just like yours wins the lottery…

These adjacencies can capture our attention, but they’re simply a distraction. We are easily triggered by things that feel close, but come out ahead when we focus on the things that are actually relevant.

August 9, 2024