2.4 276 What if your personality formed your personal reality?
SETH GODIN Jump in the lake
The waters of Buck Lake are cool and clear and restorative. All summer, it’s tempting to go for a swim.
But it’s also a hassle. You need to change your clothes, find someone to guard, bring a towel and most of all, gasp at the transition when the cold water hits.
And yet… no one ever regretted going for a swim in Buck Lake. After a swim, everything is better.
There are lakes, large and small, that we avoid because of the transition.
Back up your hard drive.
Settle a feud.
Write a thank you note.
Clean your closet.
Tell someone you love them.
Go jump in the lake.
