3.2 299 Let it Go
Today’s podcast
worksheet
SETH GODIN Knowing the territory
There is always room for someone who really knows their way around an industry, a technology or a problem.
That’s what agents, agencies and organizers do.
The hard part isn’t in finding people who will value true on-the-ground expertise.
The hard part is actually earning it and maintaining it.
As long as there are folks who are lost, we will need guides.