1.3 330 The day after (?)

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SETH GODIN Better pockets

Every coat needs better pockets.

There are categories of products or services where there’s a universal area for improvement. When in doubt, make the pockets better.

The interesting work is in realizing that you might offer a product or service where there are non-universal preferences. Areas where improvement isn’t valued.

The Birkin bag is not a good value or particularly functional. That’s okay, that’s part of the appeal.

We might not benefit by always focusing on the pockets.

September 11, 2024